Lash 365
Ana Beatriz Mendes

Ana Beatriz Mendes

Visagism Specialist & Senior Lash Designer

Ana Beatriz Mendes is a recognized expert in eyelash extensions and brow design, with over a decade of experience in the beauty industry. Graduated in Visagism and internationally certified in advanced lash mapping, biosafety protocols, and ocular health, she combines science, aesthetics, and client care in every procedure. As Technical Director at Lash 365, she oversees the training of hundreds of professionals, developing methodologies focused on natural results, long-lasting retention, and sustainable practices. Her content is praised for translating complex techniques into accessible guides, always prioritizing client safety and professional excellence

Contribuições (41)

Visagism & Eye Beauty

Lashes for Pregnancy: Safe Guide for Baby Shower & Maternity

Pregnancy is a period of profound transformation — and your lashes change too. In this specialized guide, we reveal how to adapt extension techniques for pregnant women with safety, comfort, and beauty. Discover which techniques are indicated for baby showers, maternity photos, and daily routines, considering hormonal changes, increased sensitivity, and specific pregnancy needs. No risks, no exaggeration. Just what respects your body while enhancing your unique beauty in this special phase

Lash Care & Maintenance

5 Signs It's Time to Refill or Remove Your Lash Extensions

Knowing the right time to refill or remove your lash extensions is essential to protect natural lash health and maintain a flawless look. In this practical guide, we reveal the 5 clearest signs your extensions need attention: from visible gaps to physical discomfort. Discover when a simple refill solves it, when professional removal is necessary, and how to avoid irreversible follicle damage

Visagism & Eye Beauty

Birthday: Lashes to Celebrate You

Your birthday is about celebrating who you are — and your lashes can be part of that celebration. In this specialized guide for birthday celebrants, we reveal extension techniques that balance style, comfort, and photogenia for different party types: from intimate dinners to big celebrations. Discover how to choose volume, curl, and color according to celebration type, considering duration, lighting, activities, and most importantly: how you want to feel on this special day. No pressure, no exaggeration. Just what allows you to shine with authenticity

Visagism & Eye Beauty

Makeup and Lashes: Visual Harmony Guide

Makeup and lash extensions are natural partners, but when misaligned they can create visual overload or flatten the gaze's expression. In this practical guide, we reveal how to combine lash techniques (classic, hybrid, volume, wet look) with makeup styles (nude, smoky, graphic, glow). Discover pairs that balance intensity, respect product chemistry, and ensure a photogenic, long-lasting result. No trends, just combinations validated by visagism and bench experience

Visagism & Eye Beauty

Lashes and Age: Techniques That Enhance Every Life Stage

Your lashes change with you — and extension techniques should evolve too. From 20s to 60+, each life stage brings physiological, aesthetic, and lifestyle changes requiring specific technical adaptations. In this complete guide, we reveal how to adjust curl, volume, length, and mapping according to your age, considering natural fiber thickness, eyelid elasticity, growth direction, and aesthetic goals of each phase. No rigid rules, just guidelines based on capillary physiology and real visagism

Visagism & Eye Beauty

Hair Color + Lash Intensity: Harmony Guide

Your hair and lashes work together to shape your facial expression. When misaligned — like very light blonde hair with ultra-dense dark lashes, or black hair with very subtle lashes — they create visual imbalance that can harden or flatten your features. In this practical guide, we reveal how to adjust volume, curl, and lash color according to your hair color (blonde, brunette, redhead, black), considering natural contrast, skin tone, and aesthetic goals. No rigid rules, just combinations that respect your natural palette while enhancing your unique beauty

Visagism & Eye Beauty

Concert & Festival: Lashes to Enjoy the Music

Concerts and festivals are about energy, movement, and unforgettable memories — and your lashes need to keep up with this vibe without becoming a worry. In this specialized guide for music lovers, we reveal extension techniques that balance resistance, comfort, and style for long hours of party. Discover how to choose volume, curl, and materials according to event type (indoor show, outdoor festival, club), considering duration, weather, dust, and party intensity. No premature shedding, no discomfort. Just what allows you to live every moment with total freedom

Lash Techniques & Styles

Eyelash Extension Techniques & Styles: The Professional Guide to Transform Your Gaze

Choosing the right lash extension technique goes beyond aesthetics: it directly impacts natural lash health, procedure longevity, and facial harmony. In this complete guide, we detail how classic, light volume, Russian volume, and hybrid styles work, explain the science of lash mapping, and share technical criteria to help you select the ideal style safely with predictable, long-lasting results

Lash Techniques & Styles

Lash Curl Types: The Ultimate Guide to Choosing J, B, C, D, or L

Lash curl is as important as the application technique. In this complete guide, we explain the differences between J, B, C, D, and L curls, how each affects eye shape, technical criteria for choosing based on eyelid anatomy, and common mistakes that compromise retention. Learn to combine curl, length, and thickness for a personalized, long-lasting result

Lash Techniques & Styles

Lash Effects: Open Eye, Cat Eye, Doll Eye & Squirrel – The Ultimate Style Guide

Lash effects go far beyond volume or length. It’s the strategic fiber distribution that defines whether the gaze appears open, elongated, rounded, or lifted. In this complete guide, we detail the four most requested effects (Open Eye, Cat Eye, Doll Eye, and Squirrel), explain the anatomy behind each style, technical criteria for choosing based on eye shape, and common mistakes that compromise facial harmony. Learn to select the ideal effect safely with predictable, stunning results

Ana Beatriz Mendes — Visagism Specialist & Senior Lash Designer | Lash 365