About

The Lash 365 Blog is not another random tips website. It's a curated space built by professionals with over 37 years of combined experience in the eyelash extension market. Led by Ana Beatriz Mendes and reinforced by the expertise of Kesia Andrade and Aline Veiga, this blog emerges from the union of daily practice, constant updating at national and international congresses, and a commitment to capillary health. Discover how we bring decades of experience into articles that prioritize technique, safety, and real results — no trends, just what works in the daily routine of thousands of lash technicians.

Why gather experience in a single space?

The lash market evolves quickly, but the technical foundation remains the same: anatomy, biosafety, adhesive chemistry, and visagism. Many online contents circulate based on passing trends or unvalidated practices. The Lash 365 Blog was created to be a quality filter. We gathered three professionals who combine over 15,000 applications, regularly attend congresses, test products on benches before recommending them, and translate technical knowledge into accessible language. Our goal is clear: protect your capillary health, accelerate your learning curve, and deliver information that stands the test of time.

The professionals behind the content

Kesia Andrade | 15 Years of Experience

Specialist in advanced volume techniques and geometric mapping, Kesia is a reference in technical precision. With over a decade and a half of serving and training professionals, she attends national and international congresses to validate new methods, study adhesive chemistries, and bring trends that actually work. Her approach is clinical: each fiber is positioned with calculated weight, direction, and natural support. On the blog, Kesia authors content on retention, failure correction, and high-performance protocols for those seeking absolute consistency.

Aline Veiga | 12 Years of Experience

Known for organically uniting technique and visagism, Aline transforms every application into a personalized project. An active participant in technical meetings and ocular visagism lectures, she developed a methodology that crosses eye shape, skin tone, and lifestyle to indicate the perfect combination. On the blog, Aline shares practical guides on harmonization, face analysis, technique adaptation for different biotypes, and how to avoid common visual errors that compromise aesthetics and longevity.

Ana Beatriz Mendes | Founder & 10 Years of Experience

Founder of Lash 365 and passionate about continuing education, Ana Beatriz believes that quality information is the greatest protection tool for both lash technicians and clients. A regular attendee of events, workshops, and research benches, she synthesizes her colleagues' technical knowledge and transforms it into structured articles, validated checklists, and bench-tested protocols. Her mission is to democratize access to professional content, always focusing on biosafety, ethics, and lasting results.

Why does attending congresses and events make a difference?

Participating in technical meetings isn't about networking or photos — it's about scientific and practical validation. Our professionals bring to the blog:

Bench testing: Adhesives, fibers, and sealants are tested under different humidity and temperature conditions before any recommendation
Direct exchange with manufacturers and chemists: Direct access to formula developers, allowing us to understand real composition and safety limits
Validation of international techniques: What works in Asia or Europe doesn't always adapt to the Brazilian climate; we filter what's viable and safe
Biosafety updates: New sterilization, disposal, and reaction prevention protocols are immediately incorporated into our articles

This constant immersion ensures you don't read "guesswork," but procedures that have passed through real practice and ocular science scrutiny.

How we structure Lash 365 Blog content

Every article follows a rigorous editorial process:

Demand identification: Real questions from clients and professionals, never invented clickbait topics
Technical research: Literature review, manufacturer consultation, and analysis of the authors' clinical cases
Bench validation: Controlled testing of products and techniques before publication
Clear writing: Accessible language without losing technical precision
Cross-review: All 3 professionals review the content to ensure alignment and safety

The result is a collection that serves both beginners and veterans: from the step-by-step of the first application to advanced adjustments in retention and visagism.

Content tested, not guessed

In the era of fast information, many blogs prioritize volume over accuracy. At Lash 365, we chose the opposite path. We prefer to publish less, with more foundation, than to feed the internet with unvalidated content. Our articles include:

Cleaning and aftercare protocols: Based on pH, surface tension, and eyelid physiology
Combination guides: Personal style, occasion, skin tone, and facial shape crossed with proven techniques
Product analyses: Without paid partnerships that compromise neutrality; only independent testing
Checklists and flowcharts: Practical tools to apply knowledge in daily salon routine

This approach ensures that every visit to the blog is an investment in your knowledge, not a waste of time.

Who benefits from the Lash 365 Blog?

Clients: Understand what they're receiving, how to care, and why certain techniques are indicated for their profile
Beginners: Find solid technical foundation, avoiding bad habits that hinder professional progression
Experienced professionals: Access fine adjustments, validation of new techniques, and updated biosafety protocols
Educators: Use our content as support material in training and workshops

Regardless of your level: if you value safety, precision, and lasting results, this space was built for you.

Quick checklist: how to use the blog to grow professionally

✅ Did I read at least one article per week focused on my current biggest challenge?
✅ Did I apply a validated blog protocol to a client or supervised practice?
✅ Did I compare my techniques with the biosafety guidelines published here?
✅ Did I save reference articles for quick consultation during appointments?
✅ Did I share technical content with colleagues to elevate the market's standard?

If you marked "yes" for most, you're already transforming reading into competence. Knowledge only creates impact when practiced with intention. Use the blog as an idea laboratory, validation field, and mirror of continuous evolution.

Frequently Asked Questions

Are articles reviewed by external specialists?

In addition to cross-review among the 3 authors, critical health and chemistry protocols are consulted with partner ophthalmologists and cosmetic chemists before publication.

How can I suggest a topic for the blog?

Send your question or technical challenge through our contact form. We analyze all suggestions and prioritize those with the greatest impact on daily practice and client safety.

Is content updated frequently?

Yes. We publish weekly and review older articles whenever new studies, products, or safety protocols are validated at congresses or benches.

Can I use the articles as study material?

Yes, with source citation. Our content is created to foster continuing education and ethical growth in the lash market.

Continue exploring validated knowledge

If this presentation reinforced your confidence in the Lash 365 Blog, you can deepen your learning in our articles on advanced retention protocols, harmonization by face shape, and ocular health and biosafety guidelines. Here, we prioritize information that stands the test of time, based on daily practice, congresses, and technical validation — no trends, only what protects and elevates the profession.

📌 Bookmark this page to reference whenever you need reliable technical information. Share it with colleagues and clients who value serious content, and leave a comment below about which topic you'd like to see detailed next — your input helps direct our next research and testing benches. Excellence in lashes is born from the union of experience, study, and responsible sharing, and you're already part of this cycle.